Membership Recruitment Booklets
NEW! Membership Recruitment Booklets
These two new booklets available from USY detail new ideas about how to
transform membership recruitment.
Click on one of the links below to read a general introduction
about each booklet, as well as download an Adobe Acrobat (.pdf) version
of each one:
Let's Get Personal... Getting Back to the Basics
When it comes to membership, sometimes it seems that all anyone cares
about are “THE NUMBERS” rather than the quality of membership programming
and membership recruitment. While quality should not go unnoticed,
numbers do tell us one very important thing: HOW MANY PEOPLE WE ARE
REACHING OUT TO.
Current statistics show that only 20% of all USY-aged youth, whose families
are affiliated with a Conservative synagogue, are members of USY. This statistic
demands immediate attention because this means that 80% of our target
group is not being reached.
Total membership now: 15,000 = 20%
We could have: 75,000 = 100%
If we want to reach 100% of our potential membership, USY MUST CHANGE
its approach of HOW we get members. Specifically, YOU must personally connect
with potential members and realize the importance of truly getting to
know them.
The second part of this new approach is changing the focus of recruitment
towards the chapter, rather than the sole responsibility of the Membership
Vice-President.
- Why do you want more members?
- What can you do to get someone to join USY?
 Click here to
view the Adobe Acrobat (.pdf) file for more...
"BUt What Do I Say When?" - The Finer Points of Recruitment
In all the older versions of “how to get members”, you were given examples
of dialogues – what exactly to say to a member to get them involved in USY.
While some of the older information is useful, the new approach of
giving new members one-on-one attention means that you talk about whatever
interests YOU and the TARGET MEMBER! People will want to join USY if USY means
the new member will be spending his/her time wisely – being around
cool people like you AND doing things he/she wants to do!
There are many common misconceptions about USY. Although it is likely that
these “accusations” are totally false, the impression does lie in the mind of
the potential member. In order to fight these stereotypes of USY, you need to
change their impression of USY into a positive one! This is a compilation of
those misconceptions and what your IMMEDIATE RESPONSE might be.
Click
here to view the Adobe Acrobat (.pdf) file for more...
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